Press Release

VIS Assigns Management Quality Rating to EFU Life Assurance Limited

Karachi, December 31, 2025: VIS Credit Rating Company Limited (VIS) has assigned initial Management Quality Rating of ‘AM1(p)’ (AM One (Life Insurance)) to EFU Life Assurance Limited’s (“EFUL” or “the Company”). ‘AM1(p)’ rating denotes Asset manager exhibit excellent management characteristics. Outlook on the assigned rating is “Stable”.


EFUL rating reflects its strong governance framework, experienced management team, and entrenched market position within Pakistan’s life insurance sector. The Company benefits from the strong sponsorship profile comprising of the EFU Group, Pakistan’s largest insurance conglomerate, which provides strategic depth, financial expertise, and brand credibility. Governance quality is supported by an engaged and well-structured Board with independent oversight and active committees, while senior management demonstrates depth, stability, and a proven ability to execute strategy across key functional areas. EFUL operates within a mature control and risk management environment, underpinned by comprehensive policies, disciplined investment governance, and a well-integrated IT infrastructure supported by robust business continuity arrangements. Financial performance remains resilient, supported by a strong investment base, healthy liquidity, and adequate capital buffers. The Company’s leading position in unit-linked funds, extensive distribution network, and strategic expansion into pensions funds further strengthens its overall profile. From a fund performance perspective, EFUL ranks in the top quartile under AUM-weighted framework, supported by its large scale and concentration in medium-risk funds, reflecting a balanced risk appetite and a focus on stable, long-term returns. Overall, EFUL’s scale, franchise strength, and diversified growth initiatives continue to support the assigned rating.


For further information on this ratings announcement, please contact at 021-35311861-64 or email at info@vis.com.pk.

Applicable Rating Criteria: Asset Manager Rating – Life Insurance Companies
https://docs.vis.com.pk/Methodologies-2025/Asset%20Manager%20Rating-LIfe%20Insurance-.pdf
VIS Issue/Issuer Rating Scale
https://docs.vis.com.pk/docs/VISRatingScales.pdf

Information herein was obtained from sources believed to be accurate and reliable; however, VIS Credit Rating Company Limited (VIS) does not guarantee the accuracy, adequacy or completeness of any information and is not responsible for any errors or omissions or for the results obtained from the use of such information. VIS, the analysts involved in the rating process and members of its rating committee do not have any conflict of interest relating to the rating(s)/ranking(s) mentioned in this report. VIS is paid a fee for most rating assignments. This rating/ranking is an opinion and is not a recommendation to buy or sell any securities. Copyright December 31, 2025 VIS Credit Rating Company Limited. All rights reserved. Contents may be used by news media with credit to VIS.